Google Hotel Ads

Drive direct bookings just for 7.5%

Google Hotel Ads

Drive direct bookings just for 7.5%

Boost Your Direct Bookings with Google Hotel Ads!
Did you know that millions of travelers around the world search for hotels on Google every day? We provide you the opportunity to display your hotel's availability and rates on Google Search and Google Maps!

Google Hotel ADS was created specifically for hotels! Start to provide the opportunity to book direct for new and returning customers via Google.
Why Google Hotel Ads?
Did you know that more than 65% of all hotel sales through the most famous metasearch engines, including Kayak, Trivago, and Tripadvisor, are carried out by Google Hotel Ads?
According to experts, Google Hotel Ads increases conversion by 13% compared with regular advertising.

Want to know why?
There is too little information in regular advertising to stand out from the competitors
Your guests want to see more details: photos, location, reviews, and attractions near the hotel.


Google Hotel ADS will provide you this opportunity!
Add all this information to your hotel card on Google
Google Hotel Ads offers to book a selected hotel in various systems and OTAs.
There is only one problem!
Google Hotel Ads can send your guests to OTA, BUT you will be forced to pay a large commission.
But don't worry — we've got this!
Thanks to the partnership between Bnovo and Google Hotel Ads, we provide you an opportunity to add your booking engine and get more direct bookings.
You do not need to spend money on marketing or have to think about advertising campaigns! Our experts take care of everything and will set everything up! You will pay only once the guest has booked a room — and nothing for cancellation!
You will pay only 7.5% commission for each reservation from Google Hotel Ads. This is much cheaper than regular OTAs!
Thanks to Google Hotel Ads, your guests can directly enter the Bnovo Booking Engine and start to book immediately.
It is simple and effective, like everything we offer!
Read more about Bnovo Booking Engine
Just two steps to start:
1. For a guest to be able to book your hotel, you need to get a card on Google my Business.
For a guest to be able to book your hotel, you need to get a card on Google my Business. Using the Google My Business service, you can easily create a hotel profile with an address, contact phone number, and direct link to the site with the possibility to collect reviews. How to create a Google My Business Card?
2. Connect the Google Hotel Ads through Bnovo PMS
Great! Now you can start to receive bookings from Google Hotel Ads in the same way as from your official website. The guest will find your hotel on Google, click the "Book" button, and the Bnovo Booking Engine will open immediately. Your guest will select a room, book it and the new reservation will be sent directly to Bnovo PMS. Availability will be updated in all booking channels automatically. Forget about overbooking!
PRICING
Free
Connection to Google Hotel Ads and set up campaigns
7.5%
Your commission is only for real reservations. Do not need to pay for cancellations
£ 50
Guarantee fee. Refunded in case of termination of the contract
If you have more general questions, read the User FAQ.
Can a hotel connect to Google Hotel Ads on its own or do I need to contact an official provider?
You can find a request form on Google's site for direct integration (without a provider), but this is a very inconvenient option since it requires the hotel to spend time and money ondeveloping its own technical connection with Google. Additionally, it must hire experienced developers. The hotelier must actually start an IT business.

Quote from Google: "You are always advised to work with an authorized integration partner to participate in Google Hotel Ads. Direct integration with Google Hotel Ads requires your technical resources. "

Here are just some of the requirements that the hotelier must meet when deciding to integrate with Google independently:⠀

  • Create a technical platform with auto-updated rates and availability;
  • Ensure that the platform is available 24/7;
  • Create one's own Booking Engine, integrated with this platform;
  • Have at least 100 hotels before connection.
    How much does it cost to connect and configure advertising campaigns
    We will activate the Google Hotel Ads service and set up campaigns for free. You pay only Google 7.5% commission for each booking through the service. You do not need to pay for cancellations!
    Why should I pay 7.5%?
    We use the best model for advertising campaigns - Cost Per Action. The hotel only pays a commission for the actual booking. You only pay a commission for the action booking — NEVER for cancellations!
    Can I return a guarantee fee?
    Yes. If you decide to no longer use the Google Hotel Ads, we will refund the full amount of the guarantee fee if all Google invoices have been paid for.
    I already have a hotel card on Google and a link to the site. Why do I need Google Hotel Ads?
    The guest's transfer to the hotel's website does not guarantee a booking, since he can leave the website, go to the pages of booking systems to compare prices and book there if the price is better. If you have connected Google Hotel Ads, the guest goes directly to the Bnovo Booking Engine with higher conversion. In addition, for logged-in Google users, you can offer special prices and not worry about price parity with OTA. From the first step, the guest will see a good offer and will book your property directly. You do not have to pay an OTA commission.
    I have another Booking Engine. Can I connect Google Hotel Ads through Bnovo?
    To activate the GHA service, you need to purchase Bnovo Booking Engine. The module is included in the package without additional commission.
    Drive direct bookings for just 7.5%
    Fill the form for Quick Start