You can find a request form on Google's site for direct integration (without a provider), but this is a very inconvenient option since it requires the hotel to spend time and money ondeveloping its own technical connection with Google. Additionally, it must hire experienced developers. The hotelier must actually start an IT business.
Quote from Google: "You are always advised to work with an authorized integration partner to participate in Google Hotel Ads. Direct integration with Google Hotel Ads requires your technical resources. "
Here are just some of the requirements that the hotelier must meet when deciding to integrate with Google independently:⠀
- Create a technical platform with auto-updated rates and availability;
- Ensure that the platform is available 24/7;
- Create one's own Booking Engine, integrated with this platform;
- Have at least 100 hotels before connection.